Ahhh...2021. It has to be better, right?Many aren't so sure better times will start January 1.
In fact, lawyers may be in higher demand as 2021 progresses.
Eventually, eviction moratoriums will end, but renters may owe months and months of back rent. They'll need a lawyer to help them fight landlords in court.
More small business may close. They'll need lawyers to help them fill out and file the necessary paperwork, including termination agreements with employees and letters to landlords who lease them commercial space.
Other business lawyers may request a PPP loan. They may need lawyers to help them file the necessary paperwork.
Here are 5 ways to make sure people know you're a lawyer who can help them.
1. Host a Virtual New Year's Eve Party. Most people aren't going to traditional New Year's Eve bashes. So why not invite referring attorneys, clients, prospects, and employees (if any) to a virtual New Year's Eve bash? Keep the law talk to a minimum. This is an opportunity to show potential clients you are a well-rounded, caring person.
2. Join social media groups related to eviction, the stimulus bill and entrepreneurship. The more people you meet, the more you get to market your law practice. Most of us can't meet people at bars or restaurants right now, so meet people online, specifically people who are looking for legal help. Facebook has a plethora of tenant/landlord groups, like this one. You can also join online tenant legal aid groups in your area. On Slack, #500 strong is full of startups you can network with.
3. Give To A Charity. Giving to a charity serves several purposes. First, it allows you to give for a good cause. Second, the charity gets the benefit of giving your donation to its members who need it the most. Third, you get face time with members and directors, which allows you to market your law practice. Donations can be in the form of canned goods, unwrapped toys, clothes, or money, to name a few. If you are unsure of what charity to give to, check out Charity Navigator.
4. Start an email newsletter and keep your social media active. The new year, and new stimulus package, is a great time to remind clients and referral sources that you exist. Examples of reminders that you can send include email newsletters using MailChimp (which is often free), updating your social media with relevant articles or even using old fashioned snail mail to let people in your area know the areas of law you specialize in.
5. Sign up for LawChamps. We send you leads to potential clients who need your services. And we'll do this for a very low cost. Our basic package includes: