5 Resolutions to Grow Your Law Practice this Summer

5 Resolutions to Grow Your Law Practice this Summer

Carrie Pallardy
Carrie Pallardy
 | 
Businesses are re-opening. People are coming out - whether to buy houses, or deal with legal issues they allowed to let fester during the last year. 

If you want to take advantage of growing law needs, here are some suggetions:

1. Hone your hiring strategy. People are an essential element of law practice growth. Consider when you need to add new hires. Do you want to wait until you are forced to turn down work because you don’t have a big enough team, or do you want to add to the team in anticipation of driving more growth?

Proactively hiring can help law practices keep pace with their clients’ demands. As you evaluate your hiring strategy, keep in mind where your team needs more support. Do you have enough attorneys, paralegals and assistants?

2. Leverage technology. In an increasingly digital world, people are constantly looking for ways that technology can make their lives easier. Law firms can use this trend to their advantage, leveraging different kinds of technology to make it easier to connect and interact with current and prospective clients. 

For example, law practices can implement a portal that automates the intake process and facilitates online payments. The convenience afforded by technology could attract potent clients and give a firm’s staff time to focus on other parts of the business.                    
                             
3. Invest in marketing. Marketing also plays a key role in our digital world. An outdated website and marketing strategy can hamper a law practice’s growth.

Consider hiring a market specialist or working with an outside marketing expert to position your practice for growth. Important elements of your marketing strategy could include:
  • Branding. Defining your brand can help you position your firm for success. What does your brand stand for? Who is your brand’s target audience? How can you reach that audience?
  • SEO. Search engine optimization helps prospective clients to find your firm’s website.
  • Blogging and social media. Maintaining an active blog and social media presence can also bolster your firm’s online presence, driving connections with more potential clients.
4. Focus on networking and business development. The COVID-19 pandemic dramatically impacted in-person interaction. While restrictions are cautiously being rolled back, there are still ways to develop your network and drive business growth.

Virtual meetings still offer opportunities to network. Attorneys can connect with people in their referral networks via virtual platforms and participate in virtual events hosted by professional organizations.

5. Create COVID-19 resources. The pandemic is potentially turning a corner as more and more people are getting vaccinated, but the impact of COVID-19 will endure for years to come.
People have legal questions about the virus and the vaccine. Your law firm has the opportunity to position itself as an authority on COVID-19 issues within its specialty. Creating easily accessible COVID-19 resources has the potential to attract potential clients.


This article is intended to convey generally useful information only and does not constitute legal advice. Any opinions expressed are solely those of the author, not LawChamps.
 
Carrie Pallardy
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